Email marketing is a direct form of marketing which is an online platform that helps the sender of a business firm to design and send out bulk messages to his or her mailing list of subscribers.
As per CBS Pulse report, Email Marketing is the ranked second most effective strategy after Word of Mouth where the former stands at 34% and the latter at 62%.
Why choosing the best email marketing service for small business is important?
When it comes to email marketing, choosing the best email marketing service is important so that one is able to identify which is the best service in terms of sending personalized messages and setting the right call to action button to get more subscribers to the list. It also helps you to analyze which one is least costly or cost-effective tool along with tracking the users.